November 24 – 26, 2008 I attended a Service Design Conference in Amsterdam. Both the participants and the speakers were a good mix of people from academia, practitioners and clients. This mix made the discussions interesting by sharing different views and perspectives on service design. The conference was organized by The Service Design Network (sdn), which now has 31 full members. The first day was a “connect” day reserved for full members only. The second day was a “share” day with presentations from service designers and business partners (clients). The presentations covered the role of design within service innovation, within service organisations, and the way that design can initiate and enable innovation and change. The last day was an “enable” day with different workshops.

Conference and video presentations are now available. For an insight into service design, I think professor Birgit Mager’s video presentation offer a good overview.